Birthday Cake M&M's

Place purchased: CVS

Price: $3.99 

Number of reviewers: 9 

The Birthday Cake M&M's are also available in single serve size bags (1.40 oz/39.7g).

Appearance - 7.5

The Birthday Cake M&M's are larger than milk chocolate M&M's. They come in three colors: blue, yellow, and red. I think they should have used lighter colors; I have never seen a primary colored birthday cake. 

Flavor and Taste - 6.5

The M&M's have a faint chocolate cake and frosting flavor. The flavor starts out as cake, then is dominated by the milk chocolate, and returns to the cake flavor. Also, the more M&M's I eat, the more the cake flavor becomes apparent. 

C: At the end tastes like powdered sugar or baking soda. It has a weird artificial flavor. 
E: Tastes like normal M&M's. 
J: Hardly tastes like anything. The flavor is so faint, I would almost miss it. Otherwise, the flavor is fine, but basically a plain M&M. 
L2: Intensity of cake is good. 
P: It tastes like cake and cookies and cream ice cream. 
S: Weird off-note. Fruity?
S2: A little too sweet for me. 

Texture - 7.3

These have the same texture as milk chocolate M&M's.

C: Kind of gritty. 

Aftertaste - 6.5

There is a chocolate cake flavor aftertaste.

C: Has that weird baking soda/grit taste. 
J: All chocolate. 
P: Sweet. 
S: Burnt caramel aftertaste.

Overall - 6.7

While the cake flavor is subtle, it is enough to taste different than milk chocolate M&M's. 

J: I'm disappointed the cake flavor is so weak.